About Us

Our Team of Foodpreneur Instructors: Led by Esther Luongo Psarakis, and Janis Hertz Grover, both subject matter experts in their field to provide you with a comprehensive educational “Foodpreneurial” experience. (Additional guest speakers may be scheduled- such as experts in Food Science, Trademark Law, Branding)

Esther Luongo Psarakis- President – Foodpreneur -Esther is a seasoned food development consultant specializing in early stage product development and in strategic management of international brands into the US market. She is the President of Foodpreneur an educational company that provides instruction on the basics of launching a food or beverage based company. This endeavor came out of her personal experiences launching her brand, Taste of Crete, as well as importing various artisan brands into the US. She sold these brands into a number of leading retailers including Whole Foods, William Sonoma, Sur La Table, Shoprite, King’s, Bristol Farms, and Andronico’s among others.  Esther is a New Jersey SBDC, Small Business Advisor, specializing in handling clients with food and beverage businesses. Her diverse background includes importing as well as extensive global sales & marketing experience and a strong training & development background from American Express & Citicorp. Esther has been a speaker and educator at the Specialty Food Association, been featured in the New York Times and USA Today, appeared on FOX News, and NJ Channel 12.

Janis Hertz Grover- President – Janis H.Grover LLC  International Brand Manager with 25 years’ experience managing operational roles in both branded and private label at Liberty Richter, Haddon House Food Distribution, The Great Atlantic & Pacific Food Stores (A&P), Sysco Food Service and Bri-Al International.  Janis has travelled to over 30 countries in Latin America, Asia, Europe, North America and the Middle East sourcing new products, inspecting factories and guiding international brands from the ethnic channel into specialty.  She conducted training programs on building new US brand strategies in Ecuador, El Salvador, Lebanon, Tunisia, and Brazil as part of a USAID state department contract. Recognized as an expert in new product development, market research, purchasing, labeling, packaging, distribution, marketing, branding and training. Janis has broad experience working with US and international companies to build market focused product strategies and identify key sales opportunitiesShe is able to guide brand specific trade spending including a realistic slotting and promotion budgets broker management, sales plan execution and identify opportunities in grocery, natural, specialty, clubs, drug, general merchandise, convenience and other non-traditional retailers.

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