You are invited to attend and please spread the word!
Foodpreneur Workshop Creating Branding-Packaging & Sales Materials that Drive Sales!
SATURDAY- June 18 , 2016 from 10am-3pm
We will focus on branding, packaging and sales materials and have expanded the time devoted. This is an intense 5 hour workshop being held on Saturday, June 18th from 10am-3pm. You will get an education from our subject matter experts as well as have the opportunity for more in depth interaction and answers to pressing questions with presentors through our panel discussion. Whether you are at the conception stage, or already have product out in the market, you will gain insights and ideas that you can apply and adapt to your branding and sales strategy
Click below to see our preliminary video done at our class earlier this year!
Past Foodpreneur Workshop Attendees and Foodpreneur Meetup members can attend at reduced pricing! Please spread the word to other folks who can benefit from this enlightening and educational workshop! We look forward to welcoming you!!
IMPORTANT-WE WILL ALSO GO OVER THE PENDING FOOD LABELING OVERHAUL AND THE GROWING INTEREST IN SMART LABELS! BE ON TOP OF THIS FOR YOUR EXSISTING BRAND OR AS YOU CREATE YOUR BRAND!
CLICK HERE TO REGISTER– USE CODE FPJUNE16 FOR 10% OFF REGISTRATION
STUDENTS AND PAST FOODPRENEUR BOOTCAMP & WORKSHOP ATTENDEES CAN ATTEND FOR $79.00 FOR THE DAY! (USE CODE FPJUNE16 for another 10% off!)
Creating Your Brand- the Essence of Your Company-
Examples of successful branding and not so successful. What does it take to strategically craft a product and brand with appeal to retail buyers, distributors and end consumers.
Led by Esther Psarakis
Practical, Tactical & Strategic Product and Branding Considerations
How and why are you packaging the product in a certain format. Does it speak to your audience, is it an effective advertisement and does the packaging safeguard its contents and allow for ease of use?
Led by Leslie Gurland
Creating a Company’s Visual Representation that Effectively Communicates
Overview of the creative process, logo and label development. Creating effective marketing and sales materials. What are the keys to effective collaboration with your Graphic designer.
Led by Diane Benjamin
How can our Attendees Create a Winning Approach
Questions will be posed to our Panelists and Attendees will have an opportunity to ask questions. For attendees bringing product samples, this timeframe will also allow for some informal focus group feedback from attendees as well as professional insights from our panalists.
Panalists- Esther Psarakis, Leslie Gurland & Diane Benjamin
LUNCH INCLUDED- OPPORTUNITY TO BRING PRODUCT FOR SAMPLING AND FEEDBACK FROM PRESENTORS AND ATTENDEES
Esther Luongo Psarakis- President – Foodpreneur -Esther is a seasoned food development consultant specializing in early stage product development and in strategic management of international brands into the US market. She is the Managing Partner of Foodpreneur, focused on strategic sales and marketing as well as educational consultancy that provides instruction on the basics of launching a food or beverage based company. This endeavor came out of her personal experiences launching her brand, Taste of Crete, as well as importing various artisan brands into the US. She sold these brands into a number of leading retailers including Whole Foods, William Sonoma, Sur La Table, Shoprite, King’s, Bristol Farms, and Andronico’s among others. Esther is a New Jersey SBDC, Small Business Advisor, specializing in handling clients with food and beverage businesses. She is also a business coach with Rising Tide Capital. Her diverse background includes importing as well as extensive global sales & marketing experience and a strong training & development background from American Express & Citicorp. Esther has been a speaker and educator at the Specialty Food Association, been featured in the New York Times and USA Today, appeared on FOX News, and NJ Channel 12.
Diane Benjamin- Graphic Artist Pomegranate Design-Diane is the founder of Pomegranate Design, a design studio with a focus on logos & branding, consumer products design and packaging, posters,brochures, trade show booths and web design. She has worked with companies from all over the world. Her goal with each of her clients is to communicate clearly and strategically about the company or product, having a beautiful and effective end result.
Company Website: http://pomegranate-design.com/
Leslie Gurland- Senior Vice President of Business Development for Tadbik NJ. She has held various positions within the company since 2001 and is passionate about her organization as well as the packaging industry at large. She has advised both start-ups and major corporations on how to best present their products from a packaging and presentation standpoint. Tadbik NJ is one of North America’s premier suppliers of pressure sensitive labels and services many sectors, including food, beverage, personal care and industrial.
Company Website: http://www.tadbik.com/