Managing Partner Foodpreneur-Strategic Sales/Marketing Consultancy for Food & Beverage
Creator of Foodpreneur®, a strategic sales/marketing & educational consultancy, with a comprehensive curriculum for launching a specialty foods company as well as international companies seeking to launch products in the US.
An advisor with NJ SBDC, Rising Tide Capital & Rutgers Food Innovation Center, she primarily focuses on food and beverage-centric companies. Her strong skill set on mentoring, concept development, business plan and sales strategies has been applied to a wide range of companies. Examples include; bakery products, baby food, ethnic foods, healthy beverages, popcorn, jams, dips, & vegan foods.
With international companies, ranging from Tunisia, El Salvador, Ecuador, Brazil, Greece and other countries, she has crafted effective sales and marketing strategies for US launch. This has included trade show management, sourcing and on-boarding of personnel and resources, developing branding and sales distribution for entry into the US ethnic, specialty and food service channels.
Esther launched Taste of Crete, a gourmet food company which imported a variety of artisan Greek food products & created a line of Greek cookies and fresh prepared meals which sold at King’s, Whole Foods, and Shoprite. Its products had been featured in The New York Times, New Jersey Monthly, Star Ledger, Food & Wine, Saveur, Better Homes & Gardens, USA Today, Huffington Report, and Philadelphia Inquirer.
Speaker and educator for a variety of organizations: Specialty Food Association, Raritan Valley Community College, Bergen Community College, Fairleigh Dickenson University, Rutgers University Food Innovation Center and Jalima & Associates. Been featured in The New York Times, New Jersey Monthly, USA Today, Huffington Report, appeared on FOX News, ABC, Channel 12, Ebru TV, WSOU 89.5 & Martha Stewart Radio. awards- NJSBDC Success Award, Somerset County Business Partnership Small Business Economic Vitality Award, BPeace VERA Award, and Sam’s Club Emerging Women Entrepreneurs.