Foodpreneur Boot Camp Recipe for Success at JuiceTank March 28th!



WHEN                                                                                                                    WHERE                  

March  28, 2015                                                                                                  JuiceTank

9-5 pm Saturday                                                                                                                                                                         220 Davidson Ave

(Upcoming Seminars-April 26th)                                                                Somerset  NJ 08873


$200.00 PER PERSON (Additional attendees from same company are discounted $25.00- $175.00 per additional)

Early Bird special- $175.00 (Sign up by March 8th and save $25.00 on additional company registrant ) Breakfast, Lunch and refreshments included. Payment by credit /debit card or by check or by eventbrite as below:



We are very pleased to be hosting this Foodpreneur Boot Camp at JUICETANK.

JuiceTank is New Jersey’s largest coworking space and startup incubator based in Somerset, NJ. As a startup incubator, they are  focused on investments within the technology, digital health, and consumer products industries.

Free parking is located in the front and back of the building.

What’s in the Recipe for Success?

The Foodpreneur ® Recipe for Success Boot Camp is an intensive series tailored to new food entrepreneurs who have a great specialty food idea but are unsure of the next steps.  The program covers the key ingredients needed to be a successful Foodpreneur. Participants will have an overview of the many facets involved with creating and launching a food or beverage product.

The Boot Camp is taught by food business experts with hands on industry knowledge of specialty foods products. Participants learn experientially through classroom interaction and are provided with tools, resources and information to both learn the food business and develop plans to create sales, manage growth, and create or refine a product. The knowledge gained in the Foodpreneur Boot Camp will increase chances of success in establishing a Specialty Foods Business. Established food businesses can improve their skills in key areas such as food marketing and sales. Participants will be introduced to the Foodpreneur business model strategy of MVP- Minimum Viable Product, designed to clarify their vision and help participants identify and understand what their product is; and how the product should be produced, marketed, and sold. Upon completion of the Boot Camp, participants can head to the checkout line with a personal “Recipe for Success” — a Foodpreneur  basic business plan outline.

Our seminar reviews key phases that need to be addressed as you launch your food based product. A “taste” of what we will cover over the course of your Foodpreneur Boot Camp;

Before You Get into the Kitchen:

  • Initial Capital &Time /Company Formation/ Insurance/Legal & Trademark/Feasibility of product concept, who is your consumer and what problem do you solve?


Getting Your Idea Out of the Kitchen:

  • Recipe Development to Commercial Formulation / Certifications /Viability of Product & pricing /Commercial Kitchen and other manufacturing processes/ Branding, design & packaging/ Forecasting & Accounting/ Raising Dough- finding sources of funding

Getting Your Product on the Shelf:

  • Production/Understanding distribution channels- from specialty stores to supermarkets/How do you get it there? What do distributors and brokers do?/Developing a Sales Pipeline/Pitching the buyer

Getting Your Product onto the Consumer’s Plate & into their Hands:

  • What does it mean to develop a “Go to Market Strategy”?/Trade Promotions/Social Media/Advertising

All Foodpreneur “Recipe for Success” Boot Camp Students will receive the following:

  • All PowerPoint presentations, worksheets & course materials
  • Updates and discounts on upcoming educational materials and instructional opportunities

Our Team of Foodpreneur Instructors: Led by Esther Luongo Psarakis, and Janis Hertz Grover, both subject matter experts in their field to provide you with a comprehensive educational “Foodpreneurial” experience.       (Additional guest speakers may be scheduled- such as experts in Food Science & Trademark Law)

Esther Luongo Psarakis- President – Foodpreneur -Esther is a seasoned food development consultant specializing in early stage product development and in strategic management of international brands into the US market. She is the President  of Foodpreneur an educational company that provides instruction on the basics of launching a food or beverage based company. This endeavor came out of her personal experiences launching her brand, Taste of Crete, as well as importing various artisan brands into the US. She sold these brands into a number of leading retailers including Whole Foods, William Sonoma, Sur La Table, Shoprite, King’s, Bristol Farms, and Andronico’s among others.  Esther is a New Jersey SBDC, Small Business Advisor, specializing in handling clients with food and beverage businesses. Her diverse background includes importing as well as extensive global sales & marketing experience and a strong training & development background from American Express & Citicorp. Esther has been a speaker and educator at the Specialty Food Association, been featured in the New York Times and USA Today, appeared on FOX News, and NJ Channel 12.

Janis Hertz Grover- President – Janis H.Grover LLC  International Brand Manager with 25 years’ experience managing operational roles in both branded and private label at Liberty Richter, Haddon House Food Distribution, The Great Atlantic & Pacific Food Stores (A&P), Sysco Food Service and Bri-Al International.  Janis has travelled to over 30 countries in Latin America, Asia, Europe, North America and the Middle East sourcing new products, inspecting factories and guiding international brands from the ethnic channel into specialty.  She conducted training programs on building new US brand strategies in Ecuador, El Salvador, Lebanon, Tunisia, and Brazil as part of a USAID state department contract. Recognized as an expert in new product development, market research, purchasing, labeling, packaging, distribution, marketing, branding and training. Janis has broad experience working with US and international companies to build market focused product strategies and identify key sales opportunitiesShe is able to guide brand specific trade spending including a realistic slotting and promotion budgets broker management, sales plan execution and identify opportunities in grocery, natural, specialty, clubs, drug, general merchandise, convenience and other non-traditional retailers.

Michael Fougere-President of Bayview Consulting Group LLC:

Twenty+ years building successful business strategies for startups in food, beverage and supplements utilizing 3rd party manufacturers and logistics providers. From product/package development through commercialization, Michaelcovers manufacturing, supply chain, logistics/distribution,quality/regulatory/certification for his clients so they can focus on Brand building and sales.


How do you enroll in Foodpreneur Boot Camp?

You can click below l to enroll via eventbrite

Or by filling in form below:

Payment is by credit or debit card or by check. FAX Payment information to 908 450 1165 or scan and email to  CIRCLE TYPE     VISA     MASTERCARD     AMERICAN EXPRESS     DISCOVER

NAME ON CARD: _________________________________________________________________________________________________

BILLING ADDRESS_________________________________________________________________________________________________



CARD #_____________________________________________________________EXP DATE __________SECURITY CODE______________

CHECKS: Payable to Janis H. Grover LLC

For additional information send an email to Call 908 256 3546 to ask for Esther or 908 797 9847 or email to ask for Janis  for questions and enrollment.

We look forward to helping you achieve your Foodpreneur Recipe for Success!