NEW Workshop-Know Your Numbers! Saturday-April 2, 2016

 

NEW Foodpreneur Workshop-Know Your Numbers-Understanding Cost of Goods, Margins, Built Up Sales Assumptions & More for Product Success!

REGISTER THROUGH EVENTBRITE

 

New Program on Saturday- April 2nd, 2016 from 9:15am-1pm

Based on Feedback from our 2015 Intensive One day Foodpreneur Boot Camps and from our latest new workshop just held on Feb 12 (branding, packaging and sales materials) – we heard that you would like a deeper dive in key areas to help you drive your “Recipe for Success” in 2016.

 

As a result, we are creating several workshops focused on specific topics-the next one is on knowing your numbers,Understanding Cost of Goods, Margins, Built up Sales Assumptions and more, pertinent to your product success.

This will be an intense 4 hour workshop being held on Saturday, April 2nd from 9:15am-1pm. You will get an education from our subject matter experts as well as have the opportunity for more in depth interaction and answers to pressing questions specific to your product/business.  Whether you are at the conception stage, or already have product out in the market, you will gain insights and ideas that you can apply and adapt to your production and sales strategy.

IMPORTANT!!! BRING YOUR LAPTOP/IPAD AND PERTINENT INFORMATION. THIS WILL BE A HANDS-ON CLASS SINCE YOU WILL BE ABLE TO WORK IN CLASS ON PROVIDED DOCUMENTS AS WE EXPLAIN

 

CLICK HERE TO REGISTER-  EARLY BIRD PRICING $99.00-REGULAR $115.00

STUDENTS AND PAST FOODPRENEUR BOOTCAMP ATTENDEES
CAN ATTEND FOR $79.00 FOR THE DAY!

LIMITED ENROLLMENT FOR THIS CLASS DUE TO HANDS ON NATURE! 
We are very pleased to  be hosting this Foodpreneur Workshop at Affinity Federal Credit Union in Hillsborough New Jersey

WORKSHOP OVERVIEW
Led by Esther Psarakis & Janis Grover & Marty Salerno

Cost of Goods 

What is ‘Cost Of Goods Sold – COGS? Do you  know your product’s Cost of goods sold (COGS)? How can you drive this down?  How can choices drive this number up or down? Can you price competitively?  Is it too high for the market you are targeting? Is it low enough that you then can apply margins for distributor/retail sales?  

Margins

What ARE margins? What are  YOUR margins? How do you figure that out? Do you have room for marketing and promotional costs? Do you have room to hire a broker? Do you have enough to cover the costs of a distributor? Can do you have room in your margins to cover your costs and ultimately make a profit? 

Sales Pipeline

How can you do beginning sales forecasting and sales pipeline development? What are realistic sales expectations for your product category? What can you do to help maximize sales? How much of an impact does promotional spend have on your product?  Brand Manager Marty Salerno will share real life examples of what can be done to help drive results and forge a good relationship with your distributors and retailers.

LIGHT BREAKFAST INCLUDED- FEEL FREE TO BRING PRODUCT SAMPLES 


 

PRESENTORS:

Esther Luongo Psarakis- President – Foodpreneur -Esther specializes in early stage product development and in strategic management of international brands into the US market. She is the creator of Foodpreneur, focused on strategic sales and marketing as well as educational consultancy that provides instruction on the basics of launching a food or beverage based company. This endeavor came out of her personal experiences launching her brand, Taste of Crete, as well as importing various artisan brands into the US. Esther is a New Jersey SBDC, Small Business Advisor and business coach with Rising Tide Capital.  Her diverse background includes importing as well as extensive global sales & marketing experience coupled with a strong training & development background from American Express & Citicorp. Esther has been a speaker and educator at the Specialty Food Association, been featured in the New York Times and USA Today, appeared on FOX News, and NJ Channel 12.

Janis Hertz Grover- President – Janis H.Grover LLC International Brand Manager with 25 years’ experience managing operational roles in both branded and private label at Liberty Richter, Haddon House Food Distribution, The Great Atlantic & Pacific Food Stores (A&P), Sysco Food Service and Bri-Al International. Janis has travelled to over 30 countries in Latin America, Asia, Europe, North America and the Middle East sourcing new products, inspecting factories and guiding international brands from the ethnic channel into specialty. Recognized as an expert in new product development, market research, purchasing, labeling, packaging, distribution, marketing, branding and training. Janis has broad experience working with US and international companies to build market focused product strategies and identify key sales opportunities.

Marty Salerno- Brand Manager-PANOS Foods-Marty has over 30 years experience as a Brand Manager, Buyer, Category Manager with specialty and imported brands.Executed brand strategies and management over multiple brands. He has worked with New Market Distribution, Liberty Richter, PANOS Foods, and has worked with many leadiing retailers. He holds a MBA in Food Marketing from St.Joseph’s University.

  • Janis Grover
  •       Janis Grover

    Janis H. Grover LLC

    President

  • Esther Luongo Psarakis

    Esther Luongo Psarakis

    Foodpreneur

    President

    Martty Salerno
    Sr. Brand Manager PANOS FOODS 

WHEN
 
SATURDAY April 2, 2016 AT 9:15AM-1PM EST  
WHERE
Affinity Federal Credit Union – Hillsborough Branch – 315 U.S. 206. Hillsborough Promenade. Hillsborough Township, NJ 08844 –

CLICK HERE TO REGISTER

TAGS
Hillsborough Township, NJ Events Class Business
Map of 315 US-206, Hillsborough Township, NJ 08844
Affinity Federal Credit Union
Hillsborough Branch
315 US 206
Hillsborough Promenade
Hillsborough Township, NJ 08844